Luum - Commuting with Benefits

How can we utilize technology to encourage commuters to use alternative forms of transportation?

Smart Commuting

University of Washington Judge's Choice: Master's Capstone Runner Up Award Project
Project duration: ~6 months. Over 30 hours per week.


Growing businesses require parking for employees, which is costly. Employees who drive alone require more parking and their commute has a negative impact on the environment.

Business Need

Luum, a Seattle local startup who offers businesses the commute management technologies, needed a mobile experience to help employees to log their trips.
Luum homepage 2014

Design Question

How can we utilize technology and the User Centered Design approach to encourage commuters to use alternative forms of transportation?


Competitive analysis, surveys (110), & interviews (8).
Our research involved a competitive analysis on the 5-7 organizations who offered similar rideshare services, an analysis of the existing fitness tracking apps, 110 online surveys, and 8 user interviews.
Fitness and tracking app research.
Findings showed user's decisions based on distance.
Selection of personas aligned with client's business strategies.


Storyboarding, Sketching, Paper Prototyping.
User story for team challenges - A user rides a bus in exchange for team points
Sketching raw ideas

Design, Prototyping, Testing

Low, mid, high fidelity prototyping and several rounds of tests.
Low fidelity prototype created in Balsamiq
Low-mid fidelity prototype created in Axure
Mid fidelity prototype written in HTML 5
Usability Testing


HTML 5 Prototype (link open new window) , Functional Specifications (link open new window) , Milestone Reports, and Presentation Slides.

Human Centered Design & Engineering Capstone Research Showcase 2014

See list (24 teams 59 students)

This project took about 6 months from research to production. Our team of five, who started out with a desire to design for a good cause, selected Luum over others for their idea to promote a green city and a healthier lifestyle.

The client initially requested a mobile tracking app to log trips, but our research guided us to reset our focus on investigating user motivation than on technical implementation.

Continued testings let us to narrow down three important motivators: money, time, and impact (in the order of importance). We delivered a functional HTML 5 prototype and a design specification.

My specific roles & deliverables in this project were: User Research (all phases), Interaction Design (Balsamiq, Axure), Visual Design (milestone reports, presentation slides) & Project Management (milestone reports 1 and 3, meeting organizer).

Team Pixels: (From left) Jake Sparling, Kalen Wong, Emily Barrows, Melissa Richtarik, Portia Plante.