This project took about 6 months from research to production.
Our team of five, who started out with a desire to design for a good cause, selected Luum over others for their idea to promote a green city and a healthier lifestyle.
The client initially requested a mobile tracking app to log trips, but our research guided us to reset our focus on investigating
user motivation than on technical implementation.
Continued testings let us to narrow down
three important motivators: money, time, and impact (in the order
of importance). We delivered a functional HTML 5 prototype and
a design specification.
My specific roles & deliverables in this project were: User Research (all phases), Interaction Design (Balsamiq, Axure), Visual Design (milestone reports, presentation slides) & Project Management (milestone reports 1 and 3, meeting organizer).